Why did you decide to run?
Essentially it boils down to the fact that there is still work to be done. LY has come a long way in the past few months but our communications strategy is only really just getting going and we need to ensure that we have someone who knows what they’re doing so we can continue making progress. As I work in online marketing and am the current Comms officer I can guarantee consistency in our attempts to improve things.
What will be your number one priority if elected?
Developing the Liberal Youth brand.
It sounds a bit like its marketing lingo, it’s because it is, but it’s also very important and something that needs to be done.
A brand is essentially an emotional attachment that people have to an object, or organisation, or person. If we want raise more money, get more policy into government, recruit more members then we need to work out how we can get people to develop that positive attachment to LY.
What is the one reason people should vote for you?
Because in Communications and Marketing the one thing that you need is consistency and the desire to actually see things improve. I can provide both.
Where next for Liberal Youth’s communication strategy?
The communications strategy needs to be about reaching out to people. Not just members of LY but potential members as well. That means we need to be a totally outward facing and a campaigning organisation.
By that I don’t mean we just deliver leaflets and knock on doors for the Lib Dems. It means we choose things to campaign on an campaign on them nationally and locally. Lets take Rape culture as an example, if we run a campaign on that we need to set up achievable aims that branches can engage with and once those aims have been achieved the comms officers job is to help them plot out how they can make the most of it, by helping them get into local papers and mentioned on websites read by people local to their area. If we want to be a meaningful force that means we need to look for coverage in areas where the people we want to recruit will be reading.
So it’s about identifying websites, publications, news papers and journalists who are likely to be open to reporting us and showing us in a positive light and then having systems in place to turn people who are interested in what we’re doing into members.
What are you plans for the website?
The Website needs to be about 3 things:
Whilst the site is now better than the old one on these things there’s still a lt of work to be done. For instance, just last week I looked at the Google Analytics stats and found that a couple of dozen people had viewed the donation page, but few of them actually donated. We need to look at how the site is laid out so that we can make it as easy as possible for people to complete the actions we want them to.
Part of that just boils down to how we write copy on the site, but also it could involve us having to look at how the site is structured and laid out and possibly re-designing it’s look from the bottom up, but it depends on exactly what the new exec wants out of the site.
Why did you decide to run?
I decided to run for WM Regional Chair, after quite a bit of deliberation, because I believe i can use my skills to create a fully functioning Regional Branch.
What will be your number one priority if elected?
My main priority, if elected, to finish establishing a fully working executive. In addition, i would review and lead tasks needed to create a fully-functioning network of local LY Branches.
What is the one reason people should vote for you?
I believe that people should vote for me as West Midlands Regional Chair because i have the communication skills and some leadership experience, needed to successfully execute this role.
How involved have you been in Liberal Youth, specifically in the West Midlands?
I have been involved with Liberal Youth (LY) for at least a year now and attended last year’s LY conference in Leeds. I have been on the executive of West Midlands Liberal Youth (WMLY) since roughly February as Fundraising Officer. I have also been involved with WMLY in a more local capacity as trying to work with others in my local party to try and establish a more fully active LY branch in Herefordshire. As part of this, I have been the youngest member, by far, of my local party’s executive.
What sort of tasks do you think are needed to create a network between branches in the region?
I believe that the following tasks need to be completed, while working with the other relevant officers of the WMLY executive in order to create a fully-functioning network between the branches and the region:
Stephen Sherwood is running to be West Midlands Regional Chair. You can find out more him and the other candidates here.
Why did you decide to run?
I decided to run for a position at Liberal Youth Elections because a ‘little Liberal bird’ told me to – I simply obeyed. But, no, apart from much-appreciated advice from a very lovely, perhaps overly eager young man, I decided to run for this particular position – International Committee Member – due to seeing it as the best possible (and realistic) ‘tool’ for materialising my passion towards international affairs. Liberal Youth has so much potential to unleash; it is not only the highly successful ‘Bears for Belarus’ campaign, which caught my attention during the spring conference in Brighton, but also the foundational principles of the party, which make the promotion of human rights and social justice uniformly accepted and thereby also practiced. As I am a fairly new member of the party, seeing so many Liberally-solidaristic members – young and old – makes me feel well-accepted.
What will be your number one priority if elected?
As I have already stated in my manifesto – my role is mainly advisory and consultative in comparison to the role of the International Officer. Even though I initially thought about running for the position of International Officer, I was soon faced with my own insufficient capacity – mainly time-wise – in committing to a role such as this (I have been accepted to volunteer abroad for three months via an international development agency VSO). But coming back to my main point – my number one priority, if elected, will be in improving the way international affairs and foreign policy within Liberal Youth is treated, by: 1.) Broadening the selection of probable campaigns (anti-racism/immigrant hate campaign anyone?), as well as making them more factually-informative; 2.) Helping to render our policy-making with regard to international affairs more accurate and prescriptive. Liberal Youth is not just a ‘youth wing’ of the party, but a fully able and vocal PART of it. Let’s make ourselves heard!
What is the one reason people should vote for you?
If you want to see Liberal Youth become more emancipated into the party with regard to international issues and corresponding action – vote for me! As much as I am physically and mentally able to do, I promise to deliver on OUR common concerns related to human rights and social justice.
Why did you decide to run?
I decided to run because I have experience in organisation and working with others on the Liberal Youth Scotland executive, and I wanted to apply it in an area I’m really passionate about – foreign policy.
What will be your number one priority if elected?
Anyone who knows me will know I actually love human rights. I’ll defend them for ages in arguments with my Daily Mail reader grandparents. So I’m really happy with what we did on Belarus. However, having studied Russia’s transition to democracy this semester, there are some really big issues there, and I think it would be great for us to stand up for our fellow liberals Yabloko and do a protest for real democracy in Russia.
What is the one reason people should vote for you?
Because I’ve got the passion for international issues, and the experience to make sure Liberal Youth can campaign effectively on them.
Why did you decide to run?
Because, when I started up an LY branch, the hardest thing to get going was policy debate—not because we were short of ideas, but because it takes the wind out of your sails a bit, knowing that no matter how well you pitch your idea, it still won’t go beyond this room and the ten people in it, who already know you well enough to know what you’re going to say. And even more frustratingly, because I know that in LY branches all over the country, very bright young things are coming up with ideas that I want to hear. So I’m running because I want to talk policy with some of those people, and because I want to help branches talk to each-other.
What will be your number one priority if elected?
What I’d like to do is set up regular policy emails which circulate recorded talks and presentations from branch members. That way, not only would we stimulate debate, but people would know that their ideas are reaching the entire LY network. Everything would be hosted on a closed Facebook page, because I know anyone with an ounce of sense will be hesitant about flinging their nascent ideas indiscriminately across the interwebs. Obviously I’d only be a committee member, and I’m an outsider so I’m not familiar with the way LY works, but I look forward to working with the Policy Officer and trying to get this set up, because I think it would get loads of people who aren’t otherwise interested in LY to talk to each-other.
What is the one reason people should vote for you?
I’m quite open-minded: I’m nowhere near enough of a policy geek that I would stubbornly argue over a policy or reject anything out of hand. The reason I’m bothering is to help other people have their say. I am a bit of an Apple geek so I’d be useful at editing videos together with PowerPoints &c. Last year I was given the award for Outstanding Contribution to Liberal Youth, which I’m proud of, and I’d like to contribute more.
Why did you decided to run?
I decided to run in these elections because I think I can bring new ideas to the International team, and have the skills and enthusiasm to work with the rest of the International Committee to help build on the progress that has already been made in the last year.
What will be your number one priority if elected?
If elected, my main priority will be to push for improved communication, firstly with other young liberal groups, like Jonge Democraten in the Netherlands, Junge Liberalen in Germany and many more; but most importantly, I want to help provide even better communication with LY members, through regular emails to update people on the work of the committee, along with occasional surveys to allow people to have a say on international issues.
What is the one reason people should vote for you?
I would love to get your vote as I will be a hard-working member of the committee and do my best to listen to and act upon members’ concerns.
Why did you decided to run?
I decided to run because I felt I have something to offer basically. I am committed to the party and Liberal Youth and have the time and energy to invest in making Liberal Youth the best it can be. I decided on NPO because I feel my experience in Westminster, constituency offices and in “the real world” have given me a broad base of skills which can be used to help out other members of the exec,
What will be your number one priority if elected?
In many ways that’s not for me to decide. I will act as I am requested to by the other members of the exec in line with the role description set out by the constitution. However I will always try and ensure that whatever we are doing helps further the aims of increasing communication with our membership, electing Liberal Democrats and making Liberal Youth an organisation which is easy to get involved with for new members.
What is the one reason people should vote for you?
I should hope there isn’t only one. I have already outlined my commitment, energy and experience but above and beyond those is my overarching desire to improve Liberal Youth for Liberal Youth members. Often we will talk of impressing the party, which is of course important, but to seldom we discuss impressing new members or first time attendees at events.
What are your ideas for improving Liberal Youth then?
I have offered up a few ideas about improving engagement and making it easier to get involved on my website. I have also tabled a constitutional amendment (sorry!) to remove the need for two nominators which serves little purpose but to prevent those new to Liberal Youth getting involved. I also hope to work to improve fund-raising with major donors though that would have to be discussed with the relevant portfolio officer. However a NPO shouldn’t be about pushing his or her own pet projects but instead providing the best possible support to the portfolio officers
What will be the first thing you’ll do to improve Liberal Youth?
I will work with the portfolio officers as they require me to do. However to better answer the question I do have a couple of ideas about membership development which I’d like to discuss with the next Membership Development Officer.
Why did you decide to run?
I’ve been wrestling with leaving the party for about 18 months, but around three weeks ago I came to the realisation that I couldn’t do that and not be involved in politics. Instead I decided to take a stand for the things I believe are going wrong in our party.